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Reengineering and Dumbsizing: Mismanagement of the Knowledge Resource©
by Dr. Howard Eisenberg
This article was published in the May, 1997 issue of "Quality Progress," and is
copyrighted by its Publisher - American Society for Quality.
To understand the reasons for the radical restructuring process that has recently been
occurring in the most modern organizations, people first need to appreciate the underlying
transformation of their environment. This is an unusual era of change. Although the Greek
philosopher Heraclitus noted that, "There is nothing permanent except change," back in
500 B.C., the nature of change itself has recently changed.1
Paul Shay, a futurist and former vice president of a prestigious think tank, concluded
that, "There are rare times in history when changes are so profound that it amounts to a
change of kind, rather than degree; and this is the fourth such change in the history of
Western civilization! (The first was the transformation from barbarianism to Greek
civilization, the second was the Renaissance, and the third was the Industrial
Revolution)."2
In the past, change was predictable, incremental, and evolutionary. In other words, it
was linear. In modern times, however, change is the opposite: It's "nonlinear." It's
unpredictable, rapid, and revolutionary. Therefore, it's considerably more challenging.
The main driving forces behind this fourth transformation of change were the development
of the personal computer (PC) and global telecommunications technologies. In the span of
less than two decades, these technologies have totally revolutionized the world. For
example, more new information has been generated in the past 30 years than in the
previous 5,000 years, and the total amount of new information being generated is now
doubling in time frames of less than five years.3 While the amount of new
information is increasing, product life cycles are shrinking. What once took a generation
for Ford's Model T is now down to several months for PCs.
The PC and telecommunication technologies have not only changed the processes used to
produce goods and services, but also how those processes are managed. For example, the
traditional management hierarchy no longer makes business sense because the critical
wisdom and information needed to run the new processes are no longer containable at the
top. In addition, automation and other advances have reduced the number of employees
needed to produce goods and services, resulting in unemployment.
In sum, there has been an evolution from an industrial economy, which is based
on natural resources and manual labor, to an information economy, which is based
on intellectual capital and knowledge workers. Dealing with rapid, nonlinear change has
been a challenge for both management and employees. This challenge is compounded by the
erosion of personal time for rest, reflection, and planning. By 1989, the average American
was already working the equivalent of an extra month per year as compared to his or her
counterpart 20 years previously.4
The bottom line is that companies have had to retool their businesses without the benefit
of historical precedents and without adequate time to properly assess all of the critical
factors. Understandably, some major errors were made, but too many companies are continuing
to make the same mistakes. They are failing to understand the basic concepts of knowledge
management, which enable sustainable profitability.
Deep ecology and successful corporate cultures
Since organizations are composed of people, it is instructive to examine how living
systems successfully adapt to changing environments. In The Web of Life, physicist
and philosopher Fritjof Capra describes the scientific discoveries underlying the paradigm
shift from a mechanistic view to a holistic systems view of the world.5 In the holistic systems view, which is called "deep ecology," the world is perceived as an
integrated whole rather than a dissociated collection of parts. Thus, deep ecology
requires:
- A shift in values, from self-serving egocentrism to a concern for the well-being of others
- A shift in power, from domination over others to influence of others
- A shift in social organization, from hierarchies to networks
Companies can benefit by adapting the deep ecology view when running their businesses.
Capra identified several basic principles of deep ecology for sustainable organizations,
including:
- Interdependence. Interdependence is about mutual dependence. The success of
a whole community depends on the success of the individual members, and the success of
each member depends on the success of the community as a whole.
- Flexibility. Flexibility results from multiple feedback loops that bring the
system back into balance whenever there is a deviation from the norm. The greater the
flexibility, the greater the ability to adapt to changing conditions.
- Diversity. Diversity yields greater resiliency for adapting to changing
conditions, since there are many information sources and resources with which to cope
with problems.
In summary, sustainable organizations are intelligent systems that learn and apply what
they have learned.
These three basic principles of deep ecology are scientifically based concepts, but more
important, they are also exemplified by research data on corporate performance. James
Collins and Jerry Porras of Stanford University set out to discover what makes truly
exceptional companies different from all of the others. They examined 18 exceptional
companies that were the premier institutions in their industries, were widely admired,
averaged being in business nearly 100 years, and had outperformed the general stock market
by a factor of 15 since 1926. They then compared each company to its top competitors. The
results were published in their book Built to Last: Successful Habits of Visionary
Companies.6
Collins and Porras discovered that the exceptional companies shared several timeless
qualities:
- They have core values. These core values form solid foundations that do not
change because of current fads. (They seem to function like DNA: They organize the
processes required for thriving and enable the transfer of effective design knowledge
to future generations, ensuring long-term survival.) It is important to note, however,
that if exceptional companies stray from their core values, they deenergize their employees
and lose their competitive edge. Such was the case with IBM, when it lost is audacious
boldness for investing in the future and became more conservative and
protective.7
- They are driven by more than making money. The exceptional companies pursue
a cluster of objectives; while making money is one of those objectives, it is not
necessarily the primary one. Yet, these exceptional companies are more profitable than
their competitors, which are driven primarily by making money.
- They focus on continuous improvement. The companies focus more on continually
improving themselves rather than on beating the competition.
- They learn from failures. The companies rely more on trial-and-error
experimentation than on academic strategic planning.
These qualities combine to form an organizational culture that is conducive to
success--and profits. Similarly, in their book Corporate Culture and Performance,
John Kotter and James Heskett of Harvard University demonstrate that there is a relationship
between organizational culture and profitability.8 In their analysis of more
than 200 leading companies, Kotter and Heskett found that an "adaptive" corporate culture
has a significant effect on long-term economic performance. (An adaptive culture is
characterized by visionary leadership, walking the talk, attentiveness to all stakeholders,
empowerment of employees, and dedication to continuous improvement.) In terms of financial
performance, those companies with adaptive cultures increased their revenues over an 11-year
period by 682% and improved their net incomes by 756% compared to 166% and 1% respectively,
for those companies that were not adaptive to change.
Given these figures, it's ironic that many executives regard values and culture as "soft"
factors. Most likely, these executives also don't understand the real value of the
knowledge resource in their employees. David Packard, one of the founders of the
Hewlett-Packard Company, put it succinctly when he said:9
I want to discuss why a company exists in the first place. In other words,
why are we here? I think that many people assume, wrongly, that a company exists simply
to make money. While this is an important result of a company's existence, we have to go
deeper and find the real reason for our being. As we investigate this, we inevitably come
to the conclusion that a group of people get together and exist as an institution that we
call a company. Now they are able to accomplish something collectively that they could not
accomplish separately--they make a contribution to society, a phrase that sounds trite but
is fundamental.
The concepts of making a contribution to society, interdependence, flexibility, and
diversity are more often the exception rather than the rule in companies today. Companies
more often focus solely on making a short-term profit, view employees as disposable
commodities, and create unadaptive cultures. A stark example of this is the recent trend
of reengineering.
The problems with reengineering
Reengineering is the radical redesign of a company's processes, organization, and culture
to achieve breakthrough increased performance (vs. the slower, incremental improvements
associated with total quality management). The classic book on the subject is Michael
Hammer and James Champy's book, Reengineering the Corporation: A Manifesto for Business
Revolution. In their introduction, they not so humbly purport to replace the basic set
of organizing principles for business of the past 200 years. They state that, "In business
reengineering, all job titles and old organizational arrangements--departments, divisions,
groups, and so on cease to matter. They are artifacts of another age...How people and
companies did things yesterday doesn't matter to the business reengineer."10
Although "reengineering" is not the same semantically as "downsizing," in practice, the
two terms have become relatively synonymous. For example, an article from the Wall Street
Journal referred to Hammer as, "the management guru whose ideas launched tens of
thousands of pink slips."11 Some of the other widely used synonyms are
"reorganization," "restructuring," "rationalizing," and "layoffs." Then there are the
Orwellian euphemisms, such as "rightsizing," "delayering," and "dehiring." The bottom
line is that reengineering is usually applied for expedient cost cutting rather than for
value-added objectives and growth.
Hammer and Champy's book launched a fad that caught on in many companies. While the concept
of taking a fresh look at a company's underlying business processes instead of just
continuing to do things the same way is sound, the business reengineers inexcusably suffer
from a major blind spot. They fail to see that a business is a business because of its people
and that it exists by serving the needs of the people. Surgically cutting away part of the
employee body and leaving the remaining employees hemorrhaging dangerously impairs the
company's vitality. Three years after the publication of Reengineering the Corporation,
Hammer admitted that he "wasn't smart enough" about the importance of factoring in people.
He blamed his own engineering background and said he had not been sufficiently appreciative
of the human dimension.12
The damage, however, had already been done. Companies had hopped on the bandwagon, with
often disastrous results.
Negative side effects of reengineering on the company
Instead of making companies lean and mean, reengineering more often makes them lean and
lame. Reengineering negatively affects both a company's bottom line and its future
vitality.
Here is a sample of reports on how reengineering has affected companies' bottom lines:
- In their article, "Business Process Re-Engineering RIP," Enid Mumford and Rick
Hendricks revisited some of the supposed success stories in Reengineering the
Corporation such as Capital Holding Corporation, Hallmark, and Mutual Benefit Life.
What they found was failure. They wrote: "This is the story of the rise and fall of
business process re-engineering in the U.S. It is a tale of fashion and fads, of
unfulfilled promises and financial catastrophes."13 Mumford and Hendricks
found that many of the companies were eventually left with processes that were more
difficult to manage than the previous ones. In addition, their costs had increased,
they were getting poorer returns on assets and equity, and their employees were
demoralized. Mumford and Hendricks concluded that, "values are as important, if not more
important, than they have ever been. Yet many companies tend toward short-term,
issues-focussed, expedient managerial behavior. These approaches, together with
short-term contracts, longer working hours, and increased stress, can produce an
alienated work force which has little or no identification with its employer. All
the promises of improved quality, better service, and a stronger customer orientation
are brought to nothing."14
- Training & Development magazine reported that reengineering was failing in
about 70% of organizations because of inadequate consideration of the human
factor.15
- According to surveys by the American Management Associations, every year since
1988, at least 30% (and sometimes more than 50%) of large and mid-size U.S. companies
have downsized. But 66% of the constricting companies did not report any increase in
productivity and 55% did not improve their operating profits.16
- A survey of 1,468 companies by the Society for Human Resource Management found that
productivity had actually deteriorated from downsizing in more than 50% of
them.17
- The University of Wisconsin conducted a study of the relationship between layoffs
and profitability in FORTUNE 100 companies. It revealed that financial performance
over a five-year period actually worsened because of downsizing.18
- A survey of 1,005 downsized companies by Wyatt Associates found that 68% were not
successful in increasing their profits.19
Besides the bottom line, reengineering attacks the vitality of companies. There are may
instructive analogies on how reengineering drains the life out of an organization. For
example, reengineering has been compared to:
- Anorexia nervosa. The organization becomes thin, but less healthy. First,
the organization's fat is depleted, then its muscle, and eventually even its brainpower.
- Bloodletting. Reengineering is akin to the not-so-old but pseudoscientific
medical practive of bloodletting, which was supposed to help rid patients of harmful
substances, but actually weakened them.20
- Computer viruses. Just like a computer virus, reengineering decreases
organizational memory because layoffs are often covertly targeted to older, usually
more experienced employees (i.e., over 40 years of age). Loss of organizational memory
also occurs when desirable, highly trained employees decide to jump ship because they
are offered the lifeboat of an early retirement package or because their faith in the
company's future is shattered. Finally, the destruction of the information grapevine
and the informal bridges between key employees of various departments results in loss
of the tacit knowledge embedded in the working institutional memory.
The remnants of the reengineered companies are no longer vital social institutions. There
is little heart left to recharge the stressed-out employees who survived the downsizing or
to rebuild the bond between them and their companies. Specifically, reengineered companies
experience:
Deterioration of teamwork. Although company leaders usually call for an increased
emphasis on teamwork and communities of practice, in reality, teamwork actually deteriorates.
For the shell-shocked survivors, information is power, so they don't voluntarily share it
with others. Employees guard information, believing that it will make them less likely to
be let go in the next wave of downsizing. The net result is a decrease of collaborative
intelligence.
Teamwork also deteriorates due to the use of technology to replace human interaction. For
example, voice mail is used to replace secretaries, while telecommuting and "virtual teams"
take the place of in-person meetings. The reduction of face-to-face contacts, however,
substantially reduces the employees' willingness to put themselves out for others.
Delayed decision making. Decision making suffers because the stressed employees fear
making a bad judgment call and, as a result, tend to postpone decisions until the dust
settles (of course, it never does). So analysis paralysis and passing the buck often occur
at a time when there is a need for fast, decisive actions.
Crippled support functions. Human resources, education and training, and other
support functions often fall victim to reengineering because they are usually perceived as
being too soft. The human resources function tends to regress back to the personnel
department. What staff and money are left are usually devoted to the financial and legal
issues surrounding the downsizings, such as employee termination, early retirement
packages, outplacement programs, wages and benefits, and disability claims. As a result,
there is little or no support and training for the survivors, both of which are crucial
for their effectiveness and resiliency to cope with future changes.
Decreased creativity. Reengineering creates conditions of anxiety and anger that
hinder creativity, resulting in lost opportunities for the company.
Negative side effects of reengineering on the survivors
Aside from the tragic personal costs to those who become unemployed, reengineering also
negatively affects the remaining employees. It is gradually being recognized that the
survivors of downsizing also suffer from stress. In fact, sometimes they feels as if they
ended up with the poorer deal in terms of not obtaining an attractive benefits package,
being burdened with a heavier workload (as they usually have to do more with less), being
in a less congenial workplace, and not having future job security. In addition, they are
less likely to receive stress and change management training and counseling, which is often
made available only to downsizing victims through outplacement programs.
Survivors are also plagued by a sense of guilt. For example, they might feel guilty for not
standing up more for the downsizing victims or feel they were less qualified than those who
were discharged. On top of the guilt, they might fear not being able to adjust to the new
tasks, roles, and relationships. Hence, they become the walking wounded, physically,
emotionally, and behaviorally.
The manifestations of stress
Stress is the automatic reaction that people experience emotionally and physiologically
when they have to adapt to any situation. Hans Selye, who is known as the father of the
stress concept, found that when the "adaptation energy" of laboratory animals became
depleted as a result of their trying to cope with excessive change, they became more
vulnerable to various diseases.21 In addition, it was found that even merely
worrying about change can trigger stress, deplete life energy, and cause vulnerability
to illnesses.22
In the 1960s, Thomas Holmes and Richard Rahe took Selye's research a step further when they
studied the relationship between the amount of change humans could endure in a year and what
happened to their future well-being. As Selye had theorized, they found that once somebody
had experienced an excessive drain of energy from trying to cope with the stress of change,
they were much more likely to become ill. They also found that there was often a lag time
of up to two years between when the stressful changes were actually experienced and the
resulting development of the illness.23
Holmes and Rahe's research suggests that the stress-related illnesses now being seen in
employees from reengineering are just the tip of the iceberg; more will soon be emerging.
The impact will be like a tidal wave because the downsized organizations will no longer have
the slack to fill in for those who become sick, which will result in even greater stress
loads and more illnesses for the remaining employees.
In addition to the impact on manpower, stress-related illnesses will take its toll
financially. (According to the U.S. Health Care Financing Administration, companies are
projected to spend more than 60% of their after-tax profits on the provision of medical
care for their employees by the year 2000.24) Consider these reports:
- The American Institute of Stress estimates that job stress now costs the U.S. economy
about $300 billion per year.25 (This is a composite figure representing lost
production, medical expenses, Workers' Compensation, and disability costs.)
- A 1991 survey on employee stress by the Northwestern National Life Insurance Co. of
Minneapolis, MN, found a 200% increase in stress-related disability claims between 1982
and 1990. In addition, the stress-related disabilities had become more severe and were
less responsible to rehabilitation (i.e., the success rate decreased from 88% in 1982 to
33% in 1990). The impact was worst in those companies that had undergone
restructuring.26
- Stress claims is the fastest rising category of Workers' Compensation payouts.27
- Safety experts have found a strong correlation between restructuring and the rise in
costs from increased sick time and accidents.28
- The incidence of people suffering from severe anxiety is rapidly increasing due to
the higher levels of stress in modern society. About 25 million American adults currently
suffer from this condition, and it is projected that about 65 million people (nearly 25%
of the population) will suffer from an anxiety disorder at some point in their
lifetimes.29
- Anti-anxiety drugs are among the most widely prescribed drugs of any type. In just
the past two years, the number of prescriptions for Prozac and related antidepressants
has jumped 20%.30 Plus, there is "self-medication," with about one in seven
adults in the United States being a problem drinker.31
- More people seek relief from depression each year than from any other medical
condition, including the common cold. The Medical Outcomes Study found that depression
is associated with as much or more disability than major medical conditions, including
heart disease.32
Stress not only affects people physically, but also emotionally and behaviorally. Their
emotional and behavioral reactions are partially explained by Abraham Maslow's hierarchy
of human needs. People have various levels of needs that they seek to meet in progressive
order of complexity. For example, people will try to meet their need for food and water
(a lower-level need) before their need for self-actualization (a higher-level need). Along
with food and water, security is one of the most basic needs; consequently, since
reengineering threatens people's need for security, they find it to be a very stressful
situation.
Reengineering can also threaten people's need for self-esteem (a higher-level need).
Organizational changes threaten employees' attachments to familiar roles, relationships,
skills, territories, schedules, processes, and power. These attachments are often an
integral part of their self-identity and self-worth. In other words, for many people,
who they are is largely defined by what work they do. By changing the work they do,
reengineering threatens how they view themselves and their worth.
Successfully coping with change requires the sequential and complementary processes of
detachment and then reattachment (i.e., letting go of the old and moving on by adjusting
to the new). As they deal with the processes of detaching and reattaching, employees
usually go through four stages: denial, resistance, resignation, and involvement. (Some,
however, never progress all the way through to the involvement stage.)
Ideally, employees should be allowed to discuss their feelings of grieving and fear during
the detaching and reattaching processes. Such discussions provide a release as well as
validation and support. Employees also need time (and, in some cases, assistance) to make
the transition through the four stages.
Unfortunately, "dysfunctional organizational denial" is the operative norm in many
reengineered companies. There is an implicit message to employees not to acknowledge their
feelings, but rather to just accept the changes. But denial only deepens employees'
feelings of hurt, fear, and anger, which could result in a wide range of undesirable
emotions and behaviors:
- Employees become preoccupied with their feelings, causing them to daydream or gossip.
- Employees become deenergized and less committed, causing them to work slower and make
more errors.
- Employees become distrustful and irritable, causing morale and teamwork to deteriorate.
- Employees might sabotage the company by intentionally not communicating, sacrificing
quality, being inconsiderate of customers, stealing, publicizing proprietary information,
or bad-mouthing the company to customers and suppliers.
Managers can experience similar feelings and display similar behaviors. They are, however,
in a double-bind because of their sense of loyalty to their staff and their responsibility
to senior managers. In addition, they often are left with the responsibility for doing more
with less resources. Consequently, they often end up feeling drained and cynical.
The situation is usually very different for the senior executives, because they are the
doers rather than the victims. They often obtain positive psychological stroking when the
stock market praises them for having the judgment and courage for doing "what had to be
done" and then rewards them by increasing the market value of their companies (albeit
temporarily).
Healing the wounds
What can be done in the aftermath of reengineering to avoid stressing out the survivors?
Many comprehensive studies have demonstrated that the return on investment of corporate
wellness programs in which stress management is the key factor ranges from 3-to-1 up to
10-to-1.33 But, unfortunately, most reengineered companies tend to overly focus
on cost-containment for medical expenses rather than preventative measures. (This is in
contrast to the conventional business practices of investing in preventive maintenance
and risk reduction.) In an effort to lower costs, many reenginerred companies tend to
restrict medical coverage, especially for mental health care benefits. This is shortsighted.
Not only are many employees increasingly impaired emotionally from the stress of
reengineering, but studies also reveal that mental health counseling actually reduces the
subsequent use of more costly medical treatments.34
Those companies that do offer assistance to reengineering survivors usually do so
inadequately. For example, most programs are poorly funded, are often staffed by
lesser-trained counselors instead of psychiatrists or psychologists, function in a
mostly reactive mode, and are allotted insufficient time. Hence, they are restricted
to offering more of a Band-Aid than the truly comprehensive solution that is potentially
available with state-of-the-art stress management training.35
Another factor restricting the wider acceptance of stress management training is fear,
both on the part of the companies and potential attendees. Companies fear admitting
liability for exposing their employees to unhealthy levels of stress; employees fear
admitting vulnerability by seeking help.
But given the fact that stress now costs the U.S. economy billions of dollars each year,
it would be smarter for companies to face their fear and invest in properly caring for the
survivors because they can and should be considered as appreciating assets.
As previously stated, even merely worrying about change can trigger stress and deplete
vital energy. Therefore, a key point in stress management training is to teach employees
to be resilient by adopting a more appropriate attitude. This can be accomplished
through:
Personal growth. In this era of relenting change, people must learn to more properly
define their sense of self-worth and satisfaction in terms of who they are internally
(i.e., their accumulated wisdom and the alignment with their values) rather than by what
they have in their external environment.
Ideally, people should expend their personal energies productively by solving problems and
exploiting opportunities rather than worrying about what they cannot change. This wisdom
is aptly represented in the paraphrase of the popular "Serenity Prayer" by the Minister
Reinhold Niebuhr: Give us the serenity to accept what cannot be changed, the courage to
change what should be changed, and the wisdom to know the difference. The underlying notion
is that sometimes it is wise to let go and instead apply one's energy to what is
controllable, where it will really add value.
Spiritual growth. The workplace has become the primary source of community. It is
the place where employees spend most of their time, have some of their most meaningful
relationships, and define themselves.
Despite the fact that employees bring most of their emotional needs to the workplace,
companies are becoming increasingly antihumanistic and insecure environments. Consequently,
in these stressful times, employees would probably be well served by regularly practicing
inward reflection and contemplation to achieve calmness, wisdom, and resiliency. They should
also heed the wisdom of Selye, who concluded that developing an "altruistic ego" was one of
the most powerful antidotes against stress.36 Developing an altruistic ego
essentially means caring about other people's needs and committing personal resources to
help them. This dovetails with Packard's notion of why companies exist in the first
place.
Organizational leaders, meanwhile, would be well served by accepting their stewardship
responsibilities and realizing that employees are not simply earning a living, but also
making a life for themselves. They need to bring spirituality into the workplace to foster
personal growth, to convey a sense of heartfelt community, and to make meaningful
contributions to the betterment of society. As the December 1996 issue of the Harvard
Business School Bulletin stated, "For many managers today, the greatest business
challenges are no longer technical; rather, they involve figuring out how to put more
'soul' into the workplace."37
Spirituality, in essence, is about the experience of depth in life and concern for purposes
that extend beyond oneself. This notion of spirituality is convergent with the modern
scientific conception of deep ecology, particularly in terms of its basic principle of
interdependence.
Another application of spirituality in business is the use of intuition. It's ironic that
surveys reveal the dependency of most successful leaders on intuition rather than on
extrapolations from experiences or logical analyses of current data when making
decisions.38 Yet they are shy to speak openly about their source of guidance
and instead cloak it in a logic trail.
Nevertheless, in this current era of nonlinear change, intuition is the means for innovative
thinking and cultivating inspiring visions to take employees from fear to hope and to engage
their commitment for success.
Advice to lead by
Leaders who are about to take the reengineering and downsizing plunge should heed this
advice: Don't do it if there are other practical and creative alternatives. For
example, leaders could instead:
- Reduce the organizational fat in terms of processes rather than people (e.g.,
eliminate unproductive meetings, poor communication, lack of accountability, excessive
response time, or excessive waste of material resources).
- Reduce or eliminate bonuses.
- Reduce the work force through attrition.
- Reduce the use of temporary workers.
- Reduce the use of external contract services.
- Restrict overtime.
- Shorten the work week (e.g., work one day less every one or two weeks).
- Reduce benefits (e.g., cost-of-living increases or vacation pay).
- Institute leave without pay.
- Reduce pay levels.
- Retrain and transfer employees so they can add more value.
- Use job banks.
If leaders believe they have to reengineer their companies and downsize the work force,
they should at least follow these guidelines:
- Don't do it repeatedly. Repeated reengineering and downsizing is akin to
death by a thousand cuts.
- Provide as much advance notification as possible. Employees should not be
kept in limbo; they need time to make appropriate preparations.
- Communicate directly, honestly, and empathetically with employees. Such
communication will minimize their distress and help them successfully go through the
detaching and reattaching processes.
- Ensure that management walks the talk. When words and actions are in conflict,
people are influenced more by actions.39
- Establish two-way communication rather than hoarding information at the top and
releasing it on a top-down, need-to-know basis. Two-way communication takes the steam
out of the rumor mill and provides potentially corrective feedback.
- Justify the need for the change. Leaders should explain that is the
positions, not the employees, that are no longer viable or needed.
- Honor the past by acknowledging its rightful place in the company's development. Doing so will help employees avoid feeling that their previous work and accomplishments
have been a waste of time.
- Present the downsizing process as part of a clearly articulated vision of a desired
future for the organization. Leaders should show how the changes will benefit the
organization, the employees' future prospects, and the customers.
- Involve employees in designing and implementing the reengineering process. The
organization will benefit from employees' collective wisdom, and the employees will have
a vested interest in the success of the process.
- Downsize gradually. A study by the University of Michigan found that most
companies that achieved organizational improvements from downsizing did so because they
used a slow, studied, and participatory approach. Whereas, in contrast, most companies
downsize quickly (i.e., less than two months for planning and implementation) and are
unsuccessful.40
- Provide safety nets for those who will be laid off to ease their transition. Safety nets can include adequate lead time and benefit packages that include extended
health coverage, counseling, stress and change management training, new skills training,
and outplacement services. Safety nets also lower the stress on the survivors by reducing
their guilt and anxieties about their own futures.
- Act in a socially responsible way to minimize the adverse effect of layoffs in the
surrounding communities. For example, a company could provide resources to community
social workers, support groups, and agencies as well as assist community leaders in
recruiting new companies to the area.
- Reduce the workload in accordance with the reduced work force. Leaders should
not expect the survivors to do more with less.
- Reinforce risk taking. The survivors will tend to become protective and
cautious, so the leaders must reinforce risk taking for innovation by following W. Edwards
Deming's precept to "drive out fear."41
References
- D. Runes, editor, Dictionary of Philosophy (Paterson, NJ: Littlefield Adams, 1963).
- Keynote address by Paul Shay at the 1991 Annual Conference of the Organization Development Network in Los Angeles, CA.
- Presentation by Gerald Haman at the 1992 Annual Conference of the American Society for Training and Development in New Orleans, LA.
- Study conducted by Juliet Schor and Laura Leete-Guy of the Economic Policy Institute in February 1992.
- Fritjof Capra, The Web of Life (New York, NY: Doubleday, 1996).
- James Collins and Jerry Porras, Built to Last: Successful Habits of Visionary Companies (New York, NY: HarperCollins, 1994).
- Ibid.
- John Kotter and James Heskett, Corporate Culture and Performance (Indianapolis, IN: Macmillan, 1992).
- Taken from a speech that David Packard gave to a training group in 1960.
- Michael Hammer and James Champy, Reengineering the Corporation: A Manifesto for Business Revolution (New York, NY: HarperCollins, 1993).
- J. White, "Re-Engineering Gurus Take Steps to Remodel Their Stalling Vehicles," Wall Street Journal, Nov. 26, 1996, p.1.
- Ibid.
- Enid Mumford and Rick Hendricks, "Business Process Re-Engineering RIP," People Management, May 1996, pp. 22-29.
- Ibid.
- Richard Wellins and Julie Schulz Murphy, "Reengineering: Plug into the Human Factor," Training & Development, January 1995, p. 33.
- R. Henkoff, "Getting Beyond Downsizing," FORTUNE, Jan.10, 1994, p. 58.
- R. Henkoff, "Cost Cutting: How to Do It Right," FORTUNE, April 9, 1990, pp. 17-19.
- Kenneth DeMeuse, Paul Vanderheiden, and Thomas Bergmann, "Announced Layoffs: Their Effect on Corporate Financial Performance," Human Resource Management, Winter 1994, pp. 509-530.
- Kim Cameron, "Strategies for Successful Organizational Downsizing," Human Resource Management, Summer 1994, pp. 180-211.
- Wayne Baker, "Bloodletting and Downsizing," Executive Excellence, May 1996, p. 20.
- Hans Selye, The Stress of Life (New York, NY: McGraw-Hill, 1956).
- Ogden Tanner, Stress (Alexandria, VA: Time-Life, 1976).
- Thomas Holmes and Richard Rahe, "The Social Readjustment Rating Scale," Journal of Psychosomatic Research, August 1967, pp. 213-218.
- Kenneth Pelletier, "A Review and Analysis of the Health and Cost-Effective Outcome Studies of Comprehensive Health Promotion and Disease Prevention Programs at the Worksite: 1991-1993 Update," American Journal of Health Promotion, September/October 1993, p. 51.
- Jean Wallace, "Reduce Job Stress Before It Reduces You," Safety & Health, November 1992, p. 40.
- Ron Zemke, "Workplace Stress Revisited," Training, November 1991, pp.35-36.
- Bernard Kottage, "Stress in the Workplace," Professional Safety, August 1992, p. 25.
- J. Witherill and J. Kolak, "Is Corporate Reengineering Hurting Your Employees?" Professional Safety, May 1996, pp. 28-32.
- Paul Foxman, Dancing With Fear: Overcoming Anxiety in a World of Stress and Uncertainty (Northvale, NJ: Jason Aronson, 1996).
- Deborah Franklin, "Treat Depression With More Than Drugs," Health, April 1997, p. 122.
- Lecture by John Renner Jr. on "Alcoholism" on Sept. 30, 1996, at Harvard University in Boston, MA. The lecture was part of the post-graduate continuing medical education program, "Psychiatry: A Comprehensive Review and Update."
- Lecture by Jane Murphy on "Psychiatric Epidemiology" on Oct. 1, 1996, at Harvard University in Boston, MA. The lecture was part of the post-graduate continuing medical education program, "Psychiatry: A Comprehensive Review and Update."
- Howard Eisenberg, Cost/Benefit Analyses of Wellness Programs (Stowe, VT: Syntrek Inc., 1995).
- Richard Friedman, David Sobel, Patricia Myers, Margaret Caudill, and Herbert Benson, "Behavioral Medicine, Clinical Health Psychology, and Cost Offset," Health Psychology, November 1995, pp. 509-518.
- This is based on the author's experiences in designing and facilitating stress management programs.
- Selye, The Stress of Life.
- President and Fellows of Harvard College, "Meditations on the Bottom Line," Harvard Business School Bulletin, December 1996, p. 36.
- Jagdish Parikh, Friedrich Neubauer, and Alden Lank, Intuition: The New Frontier of Management (Cambridge, MA: Blackwell, 1994).
- D. Stewart, Hecker, and Graham, "It's More Than What You Say: Assessing the Influence of Nonverbal Communication in Marketing," Psychology and Marketing, Vol. 4, 1987, pp. 303-322.
- Cameron, "Strategies for Successful Organizational Downsizing."
- Rafael Aguayo, Dr. Deming: The American Who Taught the Japanese About Quality (New York, NY: Simon & Schuster, 1991).
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This paper was first presented at the Eighth Annual Meeting of the Academy of
Organizational and Occupational Psychiatry on Jan. 17, 1997, in Orlando, FL. A revised
version was also presented at the Austin Dialogue on Knowledge Management on March
10, 1997, in Austin, TX.
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